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Complete Guide to Video Game Market Research

According to Newzoo, the video game market hit $175.8bn in 2021 – more than global movie and music industries combined.

This article covers the key areas of video game market research. It gives a general industry overview. It covers types of research and the main sources of data.

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Tutorial: How to choose which game to develop? – A step-by-step guide

No game developer wants to spend months or years on something that will ultimately only sell 100 copies. Even though luck is an important part of game development, prior research can significantly improve your chances.

Video Game Insights has a free tool called Steam Analytics. It is a great way to do some research in minutes and see if a video game idea has any potential.

This article provides a step-by-step guide to choosing which game to make next and walks through exactly how Video Game Insights can be used.

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What made Fall Guys so successful?

Fall Guys has come, seen and conquered. If you follow games, your Instagram, Twitter and news feeds are no doubt filled with funky looking… umm… jelly beans?

If you don’t know what I’m talking about, welcome back to Earth! You must be one of the two guys who SpaceX sent to orbit when Fall Guys launched. In a way, you are the fall guys now that you’re back, right? Cause you fell back to earth? Anyway…

What has caused Fall Guys to be so popular and dominate our social feeds? What can game developers learn from the success of Fall Guys?

Fall Guys immediately stands out with its goofy visuals and different looking gameplay
Screenshot of Fall Guys from its Steam page. Arrr
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Articles Market Insights

Infographic: Indie game revenues on Steam

We’ve put together an infographic highlighting indie game revenues on Steam in 2020.

Video Game Insights - Indie game revenues on Steam, including genre lifetime earnings and genre splits.
How much money do indie games make on Steam?
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Articles Business Indie Developer Advice

Can indie developers earn enough to survive?

How much money do Steam games earn? How much do indie games make? Is it worth being a game developer? How much is a typical indie game developer expected to earn by releasing a game on Steam?

We’re looking into Steam data to find out if being a solo developer is a sustainable career and what that means for your earning potential.

This is an article brought to you by a free games market research platform Video Game Insights and is based on Steam stats.

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Articles Business Indie Developer Advice

Are indie games priced too low?

Are indie games too cheap? Should game developers charge more for their games? Will higher prices lead to lower sales? Indie game pricing has long been a topic of discussion.

In this article I will look at some Steam data to see if there is any evidence that indie game devs should charge more.