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Indie Developer Advice Marketing

15-point marketing guide for small indie game developers

Marketing is one of the most important elements of being an indie game dev. There are many ways and methods to run a successful marketing campaign. All of them require significant time investment.

Promoting a game doesn’t always require a high budget. In fact, many indie games have successfully launched through free marketing tricks alone.

We’ve talked to developers about their top marketing tips and done our own research. We’ve summarised this in a list of indie game marketing tips to help small developers with $0 budget to get started on the journey. This is an indie game marketing 101.