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Rise of the Co-op Games

Exploring why co-op games have become so popular and how they perform VS non co-op games

2023 saw almost 800 co-op games released on Steam, over double from five years ago.


The core principle for cooperative games is that a small group of players can work together as a team. Covid saw a peak in co-op game interest as catching up in the real world was swapped for social gaming sessions. This report explores how the co-op game popularity has trended since.

Co-op games tend to have an organic player acquisition flywheel where players persuade their friends to get the game. Therefore, co-op games tend to outperform other types of games in their performance. These organic hype cycles have become especially evident with the launches of Palworld and Helldivers 2 this year. The report looks into just how much audience attention share these games grabbed.

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