Category: Updates

We have a big announcement. On October 15th we’ll be merging our customer database with Sensor Tower’s.

Maintenance window announcement

VGI will be performing an upgrade to improve our user login and management on Wednesday between 8-12pm UTC.

What to expect:

• Most users will likely experience minimal or no interruption
• Some users may be logged out and need to re-authenticate
• Users may need to reload the web page if encountering unexpected application behavior
• There may be short periods of intermittent connectivity

Short Summary: Does anything change for me?

1. I have both VGI and ST accounts
   You can now log in to both VGI and Sensor Tower using your Sensor Tower login details – your accounts have been merged and your Sensor Tower logins will work across both products.
   
2. I have only VGI account
   Your VGI account will continue working normally – no changes!
   
3. I have only ST account, but now also want to use VGI
   You can use VGI “Free” version with your Sensor Tower account without needing to do anything else. Or you can book a demo with our team to get access to the full VGI capabilities.

Full Overview of the Login Changes

Generally, the user experience will not change. You’ll still be able to use VGI and Sensor Tower more or less how you used to. However, there are a couple of things to look out for.

1. Seamless experience between platforms – your Sensor Tower login details now also work for VGI. If you have access to both platforms, you’ll be able to swap between them without having to log in or out separately
2. Enterprise management portal – our enterprise customers will now be able to mange their own user accesses
3. Our login page changes from https://app.sensortower.com/vgi/login to https://app.sensortower.com/users/sign_in, but all the URLs on the platform are automatically directed to the right place anyway, so you should not see any practical UX change.
4. SSO login support – You can now use SSO login on VGI just as it’s been possible on Sensor Tower previously already

As always, you can reach out to support@sensortower.com with any questions or problems you might have!

We have gone through a lot of small updates recently, but 3 of them are worth talking about in more detail.

Upgraded Genre Analytics

There are several new updates in our genre analytics tool.

1. New metrics to choose from – units sold
2. Genre Analytics is now also availe for Console as well – You’ll be able to see genre and subgenre performance for PlayStation and Xbox
3. We swapped the old Steam genres for our new Sensor Tower taxonomy genres – meaning the subgenre classification quality got a massive improvement.

Together, these make the genre analytics tool a lot more useful than it was before.

Wishlists Owned Player Insights

You can now see how “hardcore” the wishlisters of a particular game are. Do they have hundreds of other wishlists and, therefore, are unlikely to ever convert to sales or are they hyper-focused on a few games they want to buy?

Remake/Remaster filter

Our filters now include a “Remake/Remaster” option. The Sensor Tower taxonomy team has gone through and tagged all of the remakes and remasters of games to allow for easy filter options.

Available Platforms now shown in Games Database

Games Database got an update where you can now see exactly what platforms games are available on.

As part of us joining Sensor Tower earlier this year, we are making changes to our back-end and databases. As part of that, there is some expected downtime on the 6th September 2025 that you should be aware of.

• Why are we making changes? 
  We’re moving to Sensor Tower infrastructure which will allow us to make the website faster and will greatly improve our capacity to develop new features going forward. As part of this upgrade, our service will also transition from vginsights.com to app.sensortower.com/vgi.
• What is happening? 
  We will have a big migration event happening on Saturday the 6th September and our website as well as API will see some downtime between 7am – 4pm UTC on 6th September.
• How big is the disruption? 
  We’ll try to minimize the time our web portal and the API are offline, but we anticipate up to 8 hours of downtime on the portal and up to 2 hours of downtime on our Business API.
• Important note about the Business API
  For now, the Business API will continue to operate from its existing URL. However, it will also be moved under app.sensortower.com/vgi soon, and we’ll share more details ahead of that change.

Please take this into consideration if you need to do any urgent analysis over that weekend or if you have any automated API calls set up for that day.

Please share this internally as needed!

Apologies for the disruption and let us know if this causes any critical issues!

Since May, we observed increased fluctuations in our wishlist data. After investigating, we identified and resolved the issues that were contributing to the elevated volatility in the outstanding wishlists metrics.

As a result, you’ll now see that the wishlist trends for most games appear much smoother and more consistent—just as expected.

As a side effect of the fix, historical wishlist counts have slightly changed across all games. In our testing, these adjustments have had no meaningful impact on overall accuracy, and most changes are minimal.

That said, we recommend all clients pull the updated wishlist data for their analysis. For those using the API, we suggest refreshing your databases with the latest historical figures.

As ever, please contact us at support@sensortower.com if you have any questions!

Today is the day we officially launch the VGI PlayStation and Xbox data.

Console insights are updated daily, giving you the most current insights available on the market.

What’s new?

PlayStation and Xbox data almost entirely matches with what we already had available on PC before. You’ll be able to see:

• Performance and Commercial
  • Units Sold (Daily basis)
  • Prices (Daily basis)
• Engagement
  • Daily Active Users (Daily basis)
  • Monthly Active Users (Daily basis)
• Player Insights
  • Playtime Breakdown (Life to date, updated daily)
  • Country and Region Breakdown (Currently PS only. Life to date, updated daily)
  • Games Owned Breakdown (How many other games players own on the platform. Life to date, updated daily)
• Player Overlap
  • Showing what other games PS and Xbox gamers are playing. % overlap, overlap index, MAU overlap etc – fully replicating Steam optionality.
• Reception
  • Rating (Daily basis)
  • Number of Reviews (Daily basis)
• Metadata
  • Developer and publisher information
  • Release dates
  • Genres & subgenres
  • Game engine

On top of that, we have released a new genre taxonomy which you can read about here. It unifies our games across PC and console and provides a consistent taxonomy going forward.

How can I access it?

The PlayStation and Xbox data is available as a new product add-on

Ready to see the data for yourself? Request a demo or contact your Sensor Tower Account Director!

This update comes with a bunch of smaller bug fixes and visual updates. However, the bigger new feature allows you to now filter the Player Overlap tool in a better way.

You can now easily combine the power of overlap % and overlap Index. For example, you could only look at games with at least 10% overlap and sort by overlap index. This would result in only larger games being shown, but still ordering by their relative persona preference.

We are now showing wishlist breakdown by country estimate for unreleased (and also released) games! You can now see where the interest towards a game is coming from.

We have added a couple of much requested features to the paltform recently:

Month 1 and Year 1 units sold on Games Database

We’ve added 2 new columns to the Games Database – Month 1 and Year 1 unit sales. This allows you to have quick like-for-like comparison for launch performances.

Not only that, you can use these together with our “wishlists at launch” metric to get a better understanding of the wishlist to launch conversion ratios for the games you care about.

https://app.sensortower.com/vgi/games-database

Top charts now include Daily and Monthly Active Players

Top charts already had an option to see top CCU games. Our new DAU and MAU options add more colour to player engagement.

https://app.sensortower.com/vgi/top-charts

Steam page created dates

You will be now able to see when the actual Steam Store page was created for majority of games, including how long it took them to get from Store page creation to launch.

This is a super useful metric for understanding how to optimize the Steam page and how early other games release their Steam pages pre launch.

https://app.sensortower.com/vgi/game/kingdom-come-deliverance-ii

We’ll be bringing you more new features shortly! Stay tuned.

We have just added game engines as a datapoint to all games. As a business subscriber, you’ll be able to see the game engines for most games with >10k sales.

Business subscribers will also be able to see game engines as a separate column in the Games Database.

You’ll also be able to filter games based on the engines!