We’re excited to roll out a cool update to our Player Overlap feature, now with even more detailed insights into player behaviour.
What’s new with player overlap and what can you gain from it?
Using NBA 2K23 as our example, let’s explore a part of this further, just like we did in our last post about this feature.
- Median Playtime: reveals how many hours a typical player dedicates to NBA 2K23, based on what other games they play. You’ll find this data for all games in the “LTD Units Sold Overlap” section of the table. So you can now not only see what else players play, but also how dedicated they are to the main game in focus. For example, people who bought NBA 2K24 spent over a hundred hours in 2K23 while people who play games like Forza or Battlefield tend to be more casual NBA 2K players.
We’ve also introduced wishlist-related metrics for more depth, available only for unreleased games. Learn more about them below:
- Wishlist Overlap: Looks at players who wishlisted the main game in focus and what else they’re playing on Steam.
- Wishlist Overlap %: Indicates the percentage of main game wishlisters who play other games.
- Wishlist Overlap Index: Measures how much more likely main game wishlisters are to play another game compared to the average player. A value of 0.5 means half as likely, while 2.0 means twice as likely.
These new metrics offer our Business subscribers deeper insights into player behavior, helping refine marketing strategies and uncover market opportunities.
Custom Games Lists
Do you have a specific list of games you’d like to track or summarise data for? Well, now you can (finally)!
Indie and Business subscribers are now able to set up custom lists with whatever games they’d like. These lists can then be used on any page with filters (Games Database, Top Charts, Steam Analytics etc).
For more details, you can always reach out to us at support@vginsights.com!
