Month: July 2025

Categories
Updates

Update: Wishlist Data Stability Improvements

Since May, we observed increased fluctuations in our wishlist data. After investigating, we identified and resolved the issues that were contributing to the elevated volatility in the outstanding wishlists metrics.

As a result, you’ll now see that the wishlist trends for most games appear much smoother and more consistent—just as expected.

As a side effect of the fix, historical wishlist counts have slightly changed across all games. In our testing, these adjustments have had no meaningful impact on overall accuracy, and most changes are minimal.

That said, we recommend all clients pull the updated wishlist data for their analysis. For those using the API, we suggest refreshing your databases with the latest historical figures.

As ever, please contact us at support@sensortower.com if you have any questions!

Categories
Articles

The importance of wishlists in 2025

Wishlists have long been the main predictor of a Steam game’s launch success. The number of people who have added the game in their wishlist should in theory be indicative of how many sales the game will get once it launches – it is, after all, a strong signal that a person is interested in the game.

What are Steam wishlists? In short, it’s Steam allowing people to add games to their “I want this game” list. Wishlisters get notifications when the game launches, when it’s on discount etc. Their friends will also see these lists and be able to gift them the games.

More recently, the value of wishlists has been questioned. Some developers try to game the system and “fake” wishlists have become a thing. Not all wishlists are created equal either. By being more aggressive at pushing people to wishlist games, developers have increasingly tapped into the more lukewarm audience. If I was semi-forced to wishlist a game, am I really a player with strong intent to buy?

This report explores the data behind wishlists – how important are Steam wishlists in 2025?

Download the free report

Download the free PDF instantly without any email sign-up required: The Importance of Wishlists in 2025

Categories
Updates

PlayStation and Xbox data launch!

Today is the day we officially launch the VGI PlayStation and Xbox data.

Console insights are updated daily, giving you the most current insights available on the market.

What’s new?

PlayStation and Xbox data almost entirely matches with what we already had available on PC before. You’ll be able to see:

  • Performance and Commercial
    • Units Sold (Daily basis)
    • Prices (Daily basis)
  • Engagement
    • Daily Active Users (Daily basis)
    • Monthly Active Users (Daily basis)
  • Player Insights
    • Playtime Breakdown (Life to date, updated daily)
    • Country and Region Breakdown (Currently PS only. Life to date, updated daily)
    • Games Owned Breakdown (How many other games players own on the platform. Life to date, updated daily)
  • Player Overlap
    • Showing what other games PS and Xbox gamers are playing. % overlap, overlap index, MAU overlap etc – fully replicating Steam optionality.
  • Reception
    • Rating (Daily basis)
    • Number of Reviews (Daily basis)
  • Metadata
    • Developer and publisher information
    • Release dates
    • Genres & subgenres
    • Game engine

On top of that, we have released a new genre taxonomy which you can read about here. It unifies our games across PC and console and provides a consistent taxonomy going forward.

How can I access it?

The PlayStation and Xbox data is available as a new product add-on

Ready to see the data for yourself? Request a demo or contact your Sensor Tower Account Director!